Heinz Hallowe’en





Discipline: XM
Agency:
The Taylor Group
Role:
Art Director/Designer
ECD:
Ksenia Radovan

The ask for this project was to provide families with a fun, interactive event that demonstrates how Heinz can help to create the perfect bloody costume.

We partnered with Publicis to create a functional & spooky space complete with drip pods to decorate costumes with Heinz ketchup, multiple photo ops, and a retail counter stocked with costume kits.




Featured on the LA morning news!



Is it bad if I admit I’m more of a mustard person?