Muzzo Group



137 CHURCH


Discipline(s):
Branding/Visual Identity
Agency:
Community
Role:
Senior Designer
Copywriter: Elliat Albrecht

137 Church is a new development from Pemberton Group currently under construction in downtown Toronto. The shape of the building and the spa-like interiors influenced the brand visual identity.

I was responsible for the overall visual identity & branded elements.



UNIFIED PROJECT & CONSTRUCTION MANAGEMENT


Discipline(s): Branding/Visual Identity
Agency: Community
Role: Senior Designer
Copywriter: Jessica Mifsud

Unified is a building project and construction management company previously known as Saddlebrook Management Consultants. They were in need of a complete rebrand, including their name, to modernize themselves and increase marketability.

I worked with a junior designer and senior copywriter to come up with five branding options, each with their own distinct personalities, the example shown being my personal favourite. I wanted to use an unexpected typeface and style that evoked a premium sophistication to make Unified stand out in an industry full of similar-looking brands.