Unified
Agency: Community
Role: Graphic Designer
Copywriter: Jessica Mifsud
Unified is a building project and construction management company previously known as Saddlebrook Management Consultants. They were in need of a complete rebrand, including their name, to modernize themselves and increase marketability.
I worked with a junior designer and senior copywriter to come up with five branding options, each with their own distinct personalities. I wanted to use an unexpected typeface and style that evoked a premium sophistication to make Unified stand out in an industry full of similar-looking brands.
Example of construction hoarding